Lesson series
Activating and Optimising Talent Attraction Campaigns
This course on activating and optimizing talent attraction campaigns empowers you to design high-impact internal advocacy strategies and optimize live campaigns for maximum results.
You’ll learn how to engage employees as authentic brand advocates, equip them with the tools to share confidently, and measure campaign success using key metrics. The course covers real-time campaign optimization, actionable insights from performance data, and how to create meaningful reports that drive continuous improvement. It’s ideal for HR professionals, recruiters, and marketing teams looking to boost employee engagement and refine their recruitment strategies.
By the end, you'll have the skills and resources to build and track campaigns that drive better outcomes, with templates, case studies, and real-world examples to guide you. Whether you're a team of one or part of a larger organization, this course helps you create sustainable, data-driven talent attraction strategies.
You’ll learn how to engage employees as authentic brand advocates, equip them with the tools to share confidently, and measure campaign success using key metrics. The course covers real-time campaign optimization, actionable insights from performance data, and how to create meaningful reports that drive continuous improvement. It’s ideal for HR professionals, recruiters, and marketing teams looking to boost employee engagement and refine their recruitment strategies.
By the end, you'll have the skills and resources to build and track campaigns that drive better outcomes, with templates, case studies, and real-world examples to guide you. Whether you're a team of one or part of a larger organization, this course helps you create sustainable, data-driven talent attraction strategies.
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Course lessons:
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Course contributors:
Graeme Paxton
Graeme is the Founder of Talent Advisory business, Caraffi. He helps TA leaders create strategies that get the noticed by their Boardrooms.
Emily Tatham
Emily develops products for a talent advisory business Caraffi - she helps TA Leaders create the stories they need to get investment for their future plans.
IHR is the largest, most inclusive community of In-house Recruiters. Our members benefit from over 70 thought-leading live and virtual events each year ranging from 1000-strong exhibitions and high-profile awards to exclusive half-day breakfasts, strategically aligned Recruitment Leader dinners and highly influential webinars. We’re also expert distributors of industry-leading digital content, highly valued community forums and an all-inclusive supplier directory.