Lesson series
Building an Employer Brand that Speaks To The Business
Employer branding is often seen as a communications exercise—something that sits alongside recruitment marketing or candidate experience. But in reality, it operates much more powerfully as a system that shapes how your organisation is understood before any interaction takes place. In an environment where candidates form opinions through employee voices, leadership visibility and external platforms, perception is no longer controlled—it is continuously created.
This course will help you understand how employer branding influences hiring outcomes, organisational performance, and business growth. You’ll explore how misalignment creates friction across the talent system, and how to reposition employer branding as a business capability that can be aligned, measured, and improved—so your organisation is not just visible, but clearly and credibly understood.
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Course contributors:
Graeme Paxton
Graeme is the Founder of Talent Advisory business, Caraffi. He helps TA leaders create strategies that get the noticed by their Boardrooms.
Emily Tatham
Emily develops products for a talent advisory business Caraffi - she helps TA Leaders create the stories they need to get investment for their future plans.
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