Lesson series
Candidate Attraction
Attracting great candidates has never been more competitive. Whether you're writing adverts, reaching out to passive talent, or discussing opportunities with candidates, the ability to communicate relevance is often what separates successful recruitment campaigns from those that struggle to gain traction. The strongest recruiters understand that attraction is not about persuading everyone. It is about connecting the right opportunity with the right person at the right time.
This course explores the foundations of effective candidate attraction, helping you understand what motivates candidates, create more compelling recruitment messaging, and navigate common attraction challenges. Through practical frameworks and real-world recruitment scenarios, you'll learn how to improve engagement, strengthen candidate relationships, and build more effective hiring strategies.
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Course lessons:
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Course contributors:
Graeme Paxton
Graeme is the Founder of Talent Advisory business, Caraffi. He helps TA leaders create strategies that get the noticed by their Boardrooms.
Emily Tatham
Emily develops products for a talent advisory business Caraffi - she helps TA Leaders create the stories they need to get investment for their future plans.
IHR is the largest, most inclusive community of In-house Recruiters. Our members benefit from over 70 thought-leading live and virtual events each year ranging from 1000-strong exhibitions and high-profile awards to exclusive half-day breakfasts, strategically aligned Recruitment Leader dinners and highly influential webinars. We’re also expert distributors of industry-leading digital content, highly valued community forums and an all-inclusive supplier directory.