Lesson series
Recruitment Marketing 101: From Awareness to Application
This beginner-level course is your starting point for building a recruitment marketing strategy that actually works. You’ll learn how to craft messages that resonate, choose the right channels, and turn your employer brand into a magnet for the candidates you really want.
Whether you're part of a TA team, HR function, or just stepping into employer branding, this course will give you the tools and confidence to market your roles like a pro—no jargon, no fluff, just practical skills you can put into action right away.
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Course lessons:
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Course contributors:
Graeme Paxton
Graeme is the Founder of Talent Advisory business, Caraffi. He helps TA leaders create strategies that get the noticed by their Boardrooms.
Emily Tatham
Emily develops products for a talent advisory business Caraffi - she helps TA Leaders create the stories they need to get investment for their future plans.
IHR is the largest, most inclusive community of In-house Recruiters. Our members benefit from over 70 thought-leading live and virtual events each year ranging from 1000-strong exhibitions and high-profile awards to exclusive half-day breakfasts, strategically aligned Recruitment Leader dinners and highly influential webinars. We’re also expert distributors of industry-leading digital content, highly valued community forums and an all-inclusive supplier directory.