Lesson series
Designing strategic talent attraction campaigns
Great recruitment campaigns don’t start with slogans—they start with real insight.
This course is designed for talent, employer brand, and recruitment marketing teams who want to build campaigns that genuinely connect with the people they’re trying to reach.
You’ll explore how to conduct research that goes beyond demographics; how to build candidate personas that help you speak to the right people, in the right way, and how to turn those insights into messaging that connects emotionally, functionally, and culturally.
This course is designed for talent, employer brand, and recruitment marketing teams who want to build campaigns that genuinely connect with the people they’re trying to reach.
You’ll explore how to conduct research that goes beyond demographics; how to build candidate personas that help you speak to the right people, in the right way, and how to turn those insights into messaging that connects emotionally, functionally, and culturally.
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Course lessons:
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Course contributors:
Graeme Paxton
Graeme is the Founder of Talent Advisory business, Caraffi. He helps TA leaders create strategies that get the noticed by their Boardrooms.
Emily Tatham
Emily develops products for a talent advisory business Caraffi - she helps TA Leaders create the stories they need to get investment for their future plans.
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