25 Mins
Understanding Candidate Motivation
Why do some candidates eagerly engage with an opportunity while others decide not to apply, withdraw midway through the process, or decline an offer? The answer often lies in understanding what truly motivates people, what encourages them to consider change, and what barriers may be standing in their way.
In this course, you'll explore how candidate motivation influences recruitment outcomes, learn how to uncover what matters most to different talent audiences, and discover practical ways to improve engagement throughout the hiring journey. By using evidence rather than assumptions, you'll be able to create more relevant candidate experiences and make better-informed hiring decisions.
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Course lessons:
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Course contributors:
Graeme Paxton
Graeme is the Founder of Talent Advisory business, Caraffi. He helps TA leaders create strategies that get the noticed by their Boardrooms.
Emily Tatham
Emily develops products for a talent advisory business Caraffi - she helps TA Leaders create the stories they need to get investment for their future plans.
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